The Creator-Led Activation Agency for Football Clubs.

4.9

/
5.0

Trusted by leading creators and brand partners across football.

We help football clubs and sponsors grow global fanbases, amplify partner visibility, and deliver measurable commercial impact through world-class creator campaigns.

WHO ARE WE?

The creator-led activation agency helping football clubs grow modern fanbases and deliver partner impact.

Football is changing - and so is the way clubs grow. Fans aren’t moved by ads anymore.
They follow creators, culture, and the voices they already trust.

PartnerFlow helps football clubs modernise their partnerships and fan-growth strategies using creator-led campaigns that drive global reach, cultural relevance, and measurable commercial outcomes.

Founded on football culture + creator expertise

We understand that every club has a unique story - and today, that story spreads fastest through creators who already hold fan attention.

Our mission

To help clubs attract new international fans, grow digital audiences, and deliver partner impact that traditional activations miss.

“Football partnerships are stale. Logos on kits and one-off shoutouts aren’t moving the needle.

Fans trust creators now - their voices shape culture, influence decisions, and build real connections.

PartnerFlow exists to bring that influence into football and unlock the growth clubs and sponsors that are missing."

– Cherif Djalo, Founder of Partnerflow

OUR SERVICES

Modern partnership activations built for football.

PartnerFlow manages every stage of creator-led activations for football clubs and their commercial partners.

From strategy to execution to reporting, we run creator campaigns that expand global audiences and give sponsors the visibility they expect.

Our success is simple:

If you grow, we grow.

1. Strategy

Insight-led activation planning aligned to commerical objectives. We develop partnership strategies grounded in cultural insight, delivering clear routes to fan engagement and brand outcomes.

1. Strategy

Insight-led activation planning aligned to commerical objectives. We develop partnership strategies grounded in cultural insight, delivering clear routes to fan engagement and brand outcomes.

1. Strategy

Insight-led activation planning aligned to commerical objectives. We develop partnership strategies grounded in cultural insight, delivering clear routes to fan engagement and brand outcomes.

2. Creator Partnerships

Data-backed creator selection, sourcing, and paid activation management. We identify trusted creators using audience relevance and regional influence to drive effective, culturally aligned partnerships.

2. Creator Partnerships

Data-backed creator selection, sourcing, and paid activation management. We identify trusted creators using audience relevance and regional influence to drive effective, culturally aligned partnerships.

2. Creator Partnerships

Data-backed creator selection, sourcing, and paid activation management. We identify trusted creators using audience relevance and regional influence to drive effective, culturally aligned partnerships.

3. Campaign Management

End-to-end handling of briefing, negotiation, content approvals, timelines, and rights. We manage full campaign delivery - ensuring consistent quality, and efficient workflows.

3. Campaign Management

End-to-end handling of briefing, negotiation, content approvals, timelines, and rights. We manage full campaign delivery - ensuring consistent quality, and efficient workflows.

3. Campaign Management

End-to-end handling of briefing, negotiation, content approvals, timelines, and rights. We manage full campaign delivery - ensuring consistent quality, and efficient workflows.

4. Measurement & Reporting

Fan growth, brand lift, sponsor visibility, and commercial performance. We track every activation using meaningful KPIs, providing transparent reporting that demonstrates real partnership impact.

4. Measurement & Reporting

Fan growth, brand lift, sponsor visibility, and commercial performance. We track every activation using meaningful KPIs, providing transparent reporting that demonstrates real partnership impact.

4. Measurement & Reporting

Fan growth, brand lift, sponsor visibility, and commercial performance. We track every activation using meaningful KPIs, providing transparent reporting that demonstrates real partnership impact.

WHY PARTNERFLOW

Understanding football and creators.

Most influencer agencies don’t know football.

Most sports agencies don’t know creators.

PartnerFlow does both.

1. We Reach Audiences Clubs Can’t Reach Alone

Creators give access to global fanbases traditional channels miss - especially next-gen fans in key growth markets.

2. We Make Partners Happy
3. We Deliver Commercial ROI, Not Vanity Metrics
4. We Handle Everything - End to End
1. We Reach Audiences Clubs Can’t Reach Alone

Creators give access to global fanbases traditional channels miss - especially next-gen fans in key growth markets.

2. We Make Partners Happy
3. We Deliver Commercial ROI, Not Vanity Metrics
4. We Handle Everything - End to End
1. We Reach Audiences Clubs Can’t Reach Alone

Creators give access to global fanbases traditional channels miss - especially next-gen fans in key growth markets.

2. We Make Partners Happy
3. We Deliver Commercial ROI, Not Vanity Metrics
4. We Handle Everything - End to End